I came across this animation myself, however i'm not sure exactly how I came across it. For starters I was elated to find out that it involves claymation as well as being an E4 ident. Not only that but it is 10 seconds long which is what is asked for my ident, therefore is able to give me some sort of idea how much I need to fill for my ident and what time frame I will realistically be working with. Looking at this, I have realised that 10 seconds really isn't a lot and I am going to have to seriously think about the things I am hoping to achieve with my ident, since my concepts were ten times more complex than what is illustrated here.
Again, this animation combines claymation with actual objects, something I have found to be reoccurring but never dulling. I also like how the animator has involved himself within the piece, which I can tell from seeing his actual hands in some of the shots. But to summerise what is going on in the animation I would say that the animator opens his chip carton up to find a rat picking his teeth with a toothpick... and that is literally it. I had massive ideas to do this and that but I think I am going to have to go with just something that is achievable, because once I watched this ident for the first time, I was shocked at the contents and the duration. It has however, made me feel less frustrated and concerned about the lengths I thought I had to go to. Never the less this animation still advertises E4 and it is interesting and appealing, therefore it's goal has been achieved.
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