Since E4 was another company on the list to choose from for the Applied brief, I thought I would do some research into it to see if I could work out their signature style and tone, as well as who their target market it. I personally, really like their channel and have watched several shows on their before therefore I think it would be really nice to make an indent hypothetically for their channel.
After an extent amount of research, I found out that the demographic for E4 is predominantly between the ages 16-24, which I found to be really surprising and interesting, especially since I fall into this category in particular. The reason behind this demographic is most likely due to the shows they broadcast, which are drama, comedy and other entertainment. Why I was so surprised at this demographic, was because they really focus on broadcasting comedy on their channel, and usually comedy is targeted towards men. Looking back at 'The Inbetweeners' which followed four male sixth form students, even I watched this because it was hilarious, but I could definitely tell that it was targeted towards boys. It illustrated the way boys talk amongst each other and just many other crude elements which are not branded for women, so I was a bit surprised to find out this information. Interestingly enough though, I think it would be quite interesting to design something that it targeted towards the age of myself as I fall into this demographic.
Because of this demographic then, the idents on that channel, do not have to be restrictive. By that I mean, of course there has to be some caution as to what the ident consists of and be considerate of the watershed, but since children are most likely not going to be watching, the idents can have some sort of complexity, as opposed that of to 'CBeebies'. The demographic, ages 16-24, are therefore sociable, use the internet regularly and like going out, which is something I will be considering if I end up choosing E4 as one of the companies I make an ident for.
After an extent amount of research, I found out that the demographic for E4 is predominantly between the ages 16-24, which I found to be really surprising and interesting, especially since I fall into this category in particular. The reason behind this demographic is most likely due to the shows they broadcast, which are drama, comedy and other entertainment. Why I was so surprised at this demographic, was because they really focus on broadcasting comedy on their channel, and usually comedy is targeted towards men. Looking back at 'The Inbetweeners' which followed four male sixth form students, even I watched this because it was hilarious, but I could definitely tell that it was targeted towards boys. It illustrated the way boys talk amongst each other and just many other crude elements which are not branded for women, so I was a bit surprised to find out this information. Interestingly enough though, I think it would be quite interesting to design something that it targeted towards the age of myself as I fall into this demographic.
Because of this demographic then, the idents on that channel, do not have to be restrictive. By that I mean, of course there has to be some caution as to what the ident consists of and be considerate of the watershed, but since children are most likely not going to be watching, the idents can have some sort of complexity, as opposed that of to 'CBeebies'. The demographic, ages 16-24, are therefore sociable, use the internet regularly and like going out, which is something I will be considering if I end up choosing E4 as one of the companies I make an ident for.
I noticed the majority of their idents are really random and use the medium of stop motion. Since I am really interested in this form an animation but have never really experienced it before, then I think this would definitely be a route I would like to try out. I am nervous to experiment with it, so I may do some tests instead of going head first in case something does go wrong, which I do expect. But I really admire the idents they broadcast. Looking at the one above, their signature colour of purple is contrasted highly with the three bright primary colours. They are using simple child toys to make a small piece that is heart warming and entertaining. It helps schedule further shows but very nicely as it is enjoyable to watch.
Overall I think E4 would be a very interesting company to do an ident for, because the demographic and medium they have/use has appealed to me quite a bit!
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