When we were first given this brief, I quickly tried to think of all the times I had seen a turnaround in my life, and I instantly thought of Adidas. As bizarre as it sounds, turnarounds are a part of advertising a product! Why I thought of Adidas was because literally the other week I was on their website looking at their trainers and they had a 360 degree view of each one when you went into the product detail, so it instantly came to me in lesson.
I think this is a really interesting aspect to turnarounds. They can help the consumer choose which product they want to buy because they are getting a very realistic depiction. They can see the whole angle as opposed to an edited, perfected one form a professional photographer. They can compare and contrast to other products and are perhaps less likely to bring them back and get refunded, which is a plus for the brand.
I know it really helped me when I went to buy some shoes as I was torn between two, so personally I feel like most online shops should have them. When you want to buy shoes in a real shop, you pick them up and turn them around, which is something you can't do online, therefore can be exceptionally useful!
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