To start off my further research for E4, I wanted to look at their existing idents that used the technique of stop motion or were relative to what I wanted my animation to be like and I came across this little one.
At first glance it looks very realistic and like a live action short, however it is in fact stop motion and uses toy objects to make its ident. I love the colour scheme of this. The doors on the beach shack use primary colours but there are little subtle hints that point to the ident being made for E4. For example the sun chair is purple, the boat has purple accents, and once the back shack doors open, the inside of them is purple also. It's almost like a grand reveal until finally, flashing E4 logos are present.
The whole sequence is random and sporadic, but still grips you to watch till the end. I know idents are used as filler, but for E4 I could seriously just watch all their idents one after the other since they are so creative and unique.
I feel like their style and colour is of such variety that that in itself makes them a distinction from any other British TV show. Since E4 is one of the outstanding television channels in the UK, then I think that this is a really nice aspect to have and I personally see them as standing out from the rest.
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