The Discovery Channel Research

The first television company that I immediately took to, was 'The Discovery Channel', and once I saw it on the list of choices I was already blowing up with ideas and knew that I wanted to make an ident for it. I immediately associated the company with animals and wildlife, which I know is only one strand of the channels contents, therefore that is something that I am going to have to research in to. The channel includes programmes on nature, science and wildlife.

I also found that 'The Discovery Channel' though is very diverse, is not as popular as some other channels. What is interesting is that the show also airs on 'Netflix', so has a similar parallel to 'BBC iPlayer' in the sense that people can watch it/catch up on it whenever they feel like it, though at a cost. Therefore their image and their branding is very important. Looking at a brief overview of idents from them, I have noticed that since the channel covers so many topics, this means that there is a lot of room for variety. And I can then go on to use any medium and narrative but within context.

        

This is one ident from many by 'The Discovery Channel' however is a perfect example of their style and what they involve. This ident illustrates a live action shot of a man on a boat presumably catching a fish but in slow motion, displaying another one of their strands that they show on the channel. The ident involves themes of nature, and 'discovering' what is under the sea that people may not know about, therefore is completely relevant to what the channel represents. I have noticed that the idents from this company usually use neutral colours, perhaps to reflect the 'nature' aspect that is portrayed. There is no exaggerated and vibrant colours and filters, everything is natural.

       

However interestingly enough, I did come across these idents for 'The Discovery Channel' which are unlike anything I have ever seen from them. They are a series of idents and are all hand drawn, yet still illustrate topics such as fishing, wildlife and safaris. I REALLY like these idents and they have given me some hope in terms of the versatility with this company. I know that they cover a lot, which means there's room for hundreds of ideas but I was worried about their aesthetic and the look they go for. Now that I have seen these, I would definitely like to experiment with some colour and some animals seen as how there is no boundaries, and this is a very exciting prospect.