Before I started animating I thought about the setting, mood and colour that I wanted to set for my E4 animation. To do this I made a moodboard of all their existing ident, to kind of get an idea of what they usually go for.
I noticed that there are lots of neon colours, of pink and purple. And I found that the contrasting between pink and green was the palette that appealed to me the most. I also noticed that they are quirky and bright, something I thought would be very fun to work with.
Therefore I made a new mood board of settings, textures, etc with the colour that I had chosen to try and inspire a setting for my E4 ident. I had an idea that I wanted to make the scenery with acrylic paint, which I thought would be easy enough to do seen as how I had the colours in my possession already. But seeing all these colours and combinations together made me really excited to get to work with an aesthetic that I am very familiar and passionate about.
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