After some more feedback with my teacher, he made a comment about my Discovery Channel ident perhaps not being the right 'aesthetic' for the channel/branding. Though I may not think that it is on par with how my E4 ident matches it's branding, I don't think this means that it is so unnecessarily far off. I caught this script of their website:
The key words being 'distinctive', 'BOLD' and 'trying new things. I think perhaps my ident could come under 'trying new things', but not necessarily. The reasons for my ident to be the way it is, is for many reasons which I think are valid. For one, when you ask someone what they watch on the Discovery Channel, their common response will be 'Animal Planet', hence why I was drawn towards animals for this brief. In addition to that, the Discovery Channel is supposedly 'family-orientated' therefore I wanted to make something that would peak interest of anyone of any age, as well as reflect the lively bold content which is offers to produce. I did quite a bit of research on setting and colour. I didn't subject myself to just the TV side of the Discovery Channel, as to find out more about their branding and their corporate identity. As corporate identity was a factor that I was interested in. I visited their website, their social media accounts, and also their online channel, anything that was linked to them officially. And what I found was vibrant and exciting material, that I thought could be enhanced via colour.
It was also important for me to make this ident digitally because of the statistics I found out about its viewers. A QUARTER of them are internet friendly users on a regular basis. Therefore I thought it would be nice to go for digital so emphasise my consideration of the target market.
No comments:
Post a Comment