This is my dent for the Discovery Channel SO FAR. I think it looks quite minimalistic, but this is perhaps because I spent a lot of time considering colour, texture and making the components. But I am proud of this ident because of everything that I did. I really thought about demographic, content within the channel, what it has to offer and its existing marketing strategies. All of this before I started animating. It took so long to put together but I like the outcome.
Even thought I had to change direction mid way through the project because I wasn't progressing I think this pushed me even further as it was a challenge. However the direction was much more fun than what I had originally planned, and I got to dabble with areas that I am interested in instead of just carrying on for the sake of carrying on.
I also think that it is just enough for a 10 second ident. There isn't too much or too little to take in for this duration and I think it could be nice to play just before any show on that channel, as it covers a multitude of areas.
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