According to their company, the viewers of the Discovery Channel have some very interesting statistics which have actually changed my perception on the channel.
Almost all of their audience is over 18, which didn't really surprise me, however it also slightly saddened me. The whole point of the channel is to be educational, to inform those on things that we don't get to experience in our everyday lives. Not only that but for a generation which is so consumed by the online network, The Discovery Channel is a great way to be captivated by the things that we aren't surrounded by.
Also, almost 60% of the channel is watched by males, which I think is another interesting statistic, and almost 30% of all viewers, have a degree! Does this imply that quite a handful of viewers are already academically inclined? Or is that just a coincidence? Either way it is all viewers that are willing to learn something new.
Thus, this means that for my ident I am going to have to make it interesting. I want to try and combine the online world by doing my ident digital and try and appeal to a younger audience, but also make something that can be admired by an older demographic also.
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