What are the problems you aim to solve?...
1) Making a repeat pattern that is considered 'pop modern'. What is pop modern? How can I visualise this and bring it to the judges attentions? This is my biggest problem to solve.
2) Creating a pattern that is not common for your 'typical' wallpaper. I want to create something which is very far from what you would put in your living room, something which will stand out. Feathr targets customers who want art, not beige/simplicity/boring strips of paper.
3) I need to try not to be too typical. Stay away from flowers, leaves, objects. Be more abstract, take risks.
How I aim to solve this...
1) Research into pop modern art work. I see this as a movement that is very new, contemporary, very vivid in colour and with minimalistic shapes, but I need to look further into this!!
2) Look into popular wallpapers so I know what to avoid. Maybe visit some websites which sell wallpaper (John Lewis, Dunelm, The Range, etc) to see what the average person has available to them. See if I can find a common ground.
3) Avoid the first ideas that come into my head. If I think of them first, the chances are many other people have thought about these concepts too!
I want to communicate ideas/themes/moods of...
1) POP MODERN. This is my key theme, so I need to convey this effectively.
2) Creativity/originality. My design has to be one that people would be intrigued by, and wouldn't see on a daily basis.
3) Fun and upbeat! I feel like pop modern is a very cheery and friendly theme so I want to illustrate this through my colours and patterns.
To an audience of...
1) People who appreciate individuality. The judges want a wallpaper that is different, so my audience has to be open to this.
2) People looking for a change. Hopefully my wallpaper will make people stop and wonder why their wallpaper is so average and want to change theirs!
3) People who love colour and patterns.
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