After meeting again, our group decided we would design the look of three potential rooms each for the doll house, as in my 3D mock up, there were twelve free spaces. I really liked putting the collages together, so I thought I could do this for my three, which were going to be the dining room, the study and a spare bedroom.
Following up with our agreement to have a 70's/geometric dynamic for the house, I put together a serious of images that I felt inspired by after researching interior from this era. I loved looking at all the different colour schemes and furniture shapes, as they are extremely different in comparison to the average home of today. I found a phrase which said that the 70's were one of the most colourful eras, and after looking endlessly at photographs from then, I completely agree. Yellow, orange, red and green were the more predominant colour schemes, and were extremely vibrant and exciting. I also noticed that the furniture is more on the rounder side, with curved sides and barely any sharp edges. I think this was done to contrast the bold geometric patterns and wallpapers, so that all in all, the rooms were visually balanced.
Because there were so many influences to choose from, I started to look further into patterns and how they were applied to the room schemes. I noticed that more often than not, the room usually has one bold colour, portrayed on sofas, curtains, clutter, etc, and then there will be either a wallpaper with a bright and bold pattern, or one piece of furniture with this pattern. This way, the colour is still reflected around the room, so that you are surrounded by it, but in a cohesive and balanced way so that you are not overwhelmed by the vividness.
I also realised that there are two types of main patterns for this era. The first one is the rounded pattern that is used a lot of wallpapers and rugs, or the very floral pattern which is illustrated on more versatile objects such as bedding, cushions, rugs, etc. These are the main two which I am going to be taking influence from, as they stood out to me, and were the ones that I would apply to a room if I were to design one.
From all of this visual research, I chose yellow as my main colour, and a medium-dark wood to contrast it. I noticed in the rooms that were predominantly yellow, that they didn't really mix colours, for example the rooms that were red and pink or green and blue, so I tried to find objects that were just yellow, but with different shades to make the scene look more complex and dimensional.
One aspect that I found limiting for this part of the project, was that I had a limited amount of items to select from. I wanted to mainly use furniture from John Lewis and the main John Lewis website, so despite us wanting to recreate a 70s geometric theme, some of this style of furniture is not available to us on the website, because we are creating this 40 years later and we are two seasons before the trend that was forecasted. However it wasn't impossible, and I did work with what I was offered and made the most of it. I quite like with what I came up with.
I tried to involve a multitude of textures, from carpet to suede to plastic so that the room looked more appealing. And I also tried to involve items from a range of categories (electric, kitchenware, garden) so that there was more of the store to advertise.
This is a more in depth image which illustrates all the objects that I chose from the John Lewis website. This took me around an hour to make because I had to really think about what I was selecting, and the way I could illustrate it so that those judging would understand the concept as well.
I then started to put the office aesthetic together. I really wanted to create an office that was cosy, but also professional with the colour tone/palette, yet still following the 70s furniture and pattern style. I found that there were a lot of suede and fur textures within my research, so when I found a chaise that had a velvet material, I thought this was a perfect representation of that time, and it really brought my office together and uplifted it, giving it a throwback 70's vibe. I tried to showcase a lot of various elements from the John Lewis collections. For example, I found products that were extremely versatile in price ranges. The imac was around the same price as the vase (very expensive), and the chair then, was more of a lower price range, as well as the cushions, to target the market of all social and financial classes.
This is all of the John Lewis products pulled out of the collage, and as you can see around 95% of the room is from John Lewis themselves. As well as having fun creating this, I also think that it is a perfect way to showcase an entire room by them, just like in Ikea where they display their furniture in one setting. However this is using the products to produce a scene from another era, as well as creating something completely individual, just like you would when designing your own home!
I then did one more collage of a potential guest bedroom. Because this is non gender specific, I was able to use whatever colours I wanted, so I chose a wallpaper I thought was family friendly and then created the room based on what contrasted/complimented the orange and blue within the design. I think this room looks quite modern, but I still tried to apply all the principles from the 70s furniture. The only difference with this room, is that there are fewer rounded edges on the furniture, but that is because there is more patterns and colour going on.
Again, the majority of the room is from John Lewis, give or take a few items and this was perhaps the hardest room to put together. I had to really search their website, because most of their products available at the moment are very bland in colour, usually greys and beiges, so I had to search for a good while to pull out the items that I thought would compliment a guest bedroom from the 70s. Though there were plenty of accessories to browse, staple items, such as wardrobes and bedside tables were quite hard to come by in terms of the style I was going for, so I am quite happy with how the result of this room looks.
We have decided to make these designs/collages, as an example of what each room could have the potential to look like, using John Lewis' very own products. The brief is asking for a concept which they will expand upon and construct themselves, but we want to give as much directions and development as we possibly can so that we have a better chance of our idea being taken seriously. Obviously we cannot buy every piece of furniture in John Lewis and make a real physical mock up of the rooms, nor can we build 12 room a third of the display size in such a short space of time, so this is what we have come up with as a substitute which we think is effective. Along with my 3D mock up, and the physical room we we will be making this week, I think this will enough production to illustrate our concept. Once we pair it with all the research and early designs with where our ideas have developed, I think there will be fluency throughout the presentation boards showcasing a unique and cohesive idea.
I then started to put the office aesthetic together. I really wanted to create an office that was cosy, but also professional with the colour tone/palette, yet still following the 70s furniture and pattern style. I found that there were a lot of suede and fur textures within my research, so when I found a chaise that had a velvet material, I thought this was a perfect representation of that time, and it really brought my office together and uplifted it, giving it a throwback 70's vibe. I tried to showcase a lot of various elements from the John Lewis collections. For example, I found products that were extremely versatile in price ranges. The imac was around the same price as the vase (very expensive), and the chair then, was more of a lower price range, as well as the cushions, to target the market of all social and financial classes.
This is all of the John Lewis products pulled out of the collage, and as you can see around 95% of the room is from John Lewis themselves. As well as having fun creating this, I also think that it is a perfect way to showcase an entire room by them, just like in Ikea where they display their furniture in one setting. However this is using the products to produce a scene from another era, as well as creating something completely individual, just like you would when designing your own home!
I then did one more collage of a potential guest bedroom. Because this is non gender specific, I was able to use whatever colours I wanted, so I chose a wallpaper I thought was family friendly and then created the room based on what contrasted/complimented the orange and blue within the design. I think this room looks quite modern, but I still tried to apply all the principles from the 70s furniture. The only difference with this room, is that there are fewer rounded edges on the furniture, but that is because there is more patterns and colour going on.
Again, the majority of the room is from John Lewis, give or take a few items and this was perhaps the hardest room to put together. I had to really search their website, because most of their products available at the moment are very bland in colour, usually greys and beiges, so I had to search for a good while to pull out the items that I thought would compliment a guest bedroom from the 70s. Though there were plenty of accessories to browse, staple items, such as wardrobes and bedside tables were quite hard to come by in terms of the style I was going for, so I am quite happy with how the result of this room looks.
We have decided to make these designs/collages, as an example of what each room could have the potential to look like, using John Lewis' very own products. The brief is asking for a concept which they will expand upon and construct themselves, but we want to give as much directions and development as we possibly can so that we have a better chance of our idea being taken seriously. Obviously we cannot buy every piece of furniture in John Lewis and make a real physical mock up of the rooms, nor can we build 12 room a third of the display size in such a short space of time, so this is what we have come up with as a substitute which we think is effective. Along with my 3D mock up, and the physical room we we will be making this week, I think this will enough production to illustrate our concept. Once we pair it with all the research and early designs with where our ideas have developed, I think there will be fluency throughout the presentation boards showcasing a unique and cohesive idea.
 |
| More rooms I designed apart from the middle top & middle bottom which are Sarah's. |
No comments:
Post a Comment