Responsive Collaborative: Presentation Boards

These are the final presentation boards that our group submitted for the D&AD John Lewis brief. We spent all of today putting them together, making sure that we had enough material that supported and illustrated our concept well enough. We tried to keep it simple and to the point, as the judges wanted minimal writing and more imagery. I feel like the workload illustrated is well balanced in terms of what our group has done individually, as well as what we have covered in terms of meeting the content of the brief. We really wanted to be innovative, use digital elements but also be unique and retro so that our display stood out form any other store. We were heavily influenced on trends forecasted, which is where our concept was created, and also from John Lewis' very own ethos and aesthetic. The boards were created on In Design, which is a new software to me, but allowed us to align everything on each slide perfectly, so that they looked clean and professional.

These are the boards that I had made for our group to take influence from, but we all agreed that I had too much writing on them because the judges want to look at our submission on a laptop screen and therefore wanted more development and concept work (visuals). However we took parts of them and put them into the final boards, but it shows that we experimented with how we were going to display our concept, especially as it is big and dramatic. We found it hard to make our boards concise so that we were straight to the point, as we had so many plans and sketches, but after looking at the example presentation slides within the brief pack, we realised that we needed to cut down on a lot of stuff, and only choose a few elements that were absolutely necessary. 

           

We also submitted this video to illustrate our light projection concept. I would have liked to have actually projected my .mov firework files onto a black screen behind a mock up doll house, but the concept was too extravagant to make in the time frame, and so we only made one room mock up, and therefore I paired the .mov files with some audio instead. I am quite happy with the outcome, and I think it demonstrates our idea well, which is what was asked of us.

Overall I am pleased with what we have achieved. At times we focussed more on wanting to make the display, but it was just too big and too intricate for us to do in only a few weeks. It would have also been really expensive, so we then started to focus on how we could illustrate this concept instead, in a unique and interesting way. I loved working with my group, I feel like we really bonded and I learnt so many new things and got to try a lot of new things as well, which I wouldn't have done if I had paired up with other people in my class. 

A screenshot of our receipt!