Though I have found the majority of the modules throughout my degree a challenge, Responsive has been one of my bigger ones which has pushed me to apply all my creative knowledge and experience into briefs that are from the real world, and from real clients. This was extremely new to me, and prior to this module, I had never entered a live competition before, nor produced work in response to such strict, precise briefs, so I got a taste of how my future may be like, and how it will feel to work towards a specific goal outside of education.
More importantly, Responsive taught me a lot about time management. With each brief there were particular deadlines that could not be missed, and therefore I had to make sure that I was always on track, constantly planning ahead, and intertwining this work with all my other modules. However because I was the one choosing the content of the briefs, time was not as stressful as I had thought! I was enjoying producing every aspect of the outcomes because I was truly interested in either the brand, the cause or the adventure of something new.
Something new also meant I tried to really pick briefs that made me uncomfortable in some way. I chose briefs that were not easy routes for me to go down, because I really wanted to feel accomplished and like I was making the most out of these opportunities. I feel like I explored so many areas of the creative world, from book covers, paper cutting, pattern making, looping an animation and a window display, I was never bored with the diversity in these briefs, I was always wanting to keep working on them. This did not mean that I didn’t struggle this module, because there were times where I felt like I was balancing too much work and I had put a lot of pressure on myself, due to my competitive nature. Because I was trying new techniques and mediums, I was always taking a risk with what I was submitting, and therefore doubting myself.
Aside from being able to choose our own briefs which was my favourite part, I also really enjoyed working with students from other courses. This was the highlight of my module, because I got to explore new skills such as making mockups, using new softwares and exchanging ideas with other creative individuals that specialise with different talents. I didn’t feel like I had much to offer in the beginning of our Collaborative practice, but after combining ideas, and bouncing feedback from each other, I found that I was able to bring elements that the other members did not think of, such as light projection mapping and 3D modelling. I felt much more confident about myself in general, because I was really part of a team where my ideas were listened to and taken seriously.
This module has also given me slight inclination of the path that I want to go down in the future. I know I want to go into advertising, but I truly enjoyed briefs that had meaning and/or had a story behind them. I felt more compelled to produce impressive work when I knew that the brief had a good message or a narrative driven goal. I don’t think I would have realised this, until I explored briefs that had less of a meaning and more of a ‘prize’. I didn’t feel as much of a satisfaction after completing these briefs, as I did those that had much more depth to them, enabling me to hold a connection to my work, thus encouraging me to want to continue entering competitions for good causes or ones narratively driven!
Overall this module has been one of my favourites! Being able to enter live briefs where the brands were instantly recognisable, was such an achievement for me. It has also opened my eyes to all the other competitions out there that I would like to regularly enter, especially over the summer! I even found putting presentation boards and a project report together enjoyable, though also stressful, as I got to see my work as a collective, and how my work has developed and started to form a 'style', which is mostly very vivid and digitally designed. I am proud of the work I produced for this module, I perhaps would have liked to have started them earlier, as I found balancing them with other modules was very overwhelming for me at times, but I feel like I did push myself many times, and was able to take a lot of experience from this module as a whole!
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