'The Tufty Club' is a children's advertisement series in the 1950's that highlighted simple road safety. The animations followed a squirrel named 'Tufty Fluffytail' and his friends who go about their days around their street where there are several cars passing by. An example of one of the animations would be when Tufty and his friends are playing catch in the front garden, their ball rolls into the road and a car drives over it. This is to highlight to children not to run out into the road for something without an adult or something dangerous could happen.
The animation is stop motion which again, is unique for the topic choice, but is actually very clever. The animators could use real materials to create life like cars and houses so that the children watching could apply what they see into the real world as they look exactly the same.
Despite my road safety animations being for road users, not pedestrians, and of an older audience, I think that the Tufty Club was interesting to watch. I liked the realism aspect of it, and I wish there was more stop motion animation for road safety adverts! I will take the concepts into consideration and apply them to my own planning and storyboarding.
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