Now that I had a solid idea of creating a 30 second series of three animations on advertising road safety for drivers, I began to brainstorm some topics that I could illustrate and highlight within the adverts! I took into consideration the feedback from my PITCH presentation, where people said that I should highlight texting and driving as one of my main topics. I noted this down and begun thinking of various other topics such as, speeding, drinking and driving, parking in safe places, using your lights effectively, weather conditions and stopping distances, and so forth.
The four that I really liked and felt like I could actually get a story out of, were texting and driving, drinking and driving, using your lights effectively and an animation about impaired vision when driving. Since I felt like four was too much, I have decided to link impaired vision with drinking and driving since alcohol can have an effect on how you see and react to things.
Then, because I was happy with the topics, I began to jot down potential narratives for each of the three animations. These are very rough outlines and will more refined when I get to the actual storyboarding phase, however these are the beginning treatments so far:
Animation 1) Drinking and driving: The driver is out in the city (highlighting an urban environment and night time conditions) and has been drinking with friends. He says goodbye to them and then proceeds to get into the car. He is very wobbly on his feet and his vision is a bit blurry. The driver drives okay for a while, until he can't see the road signs ahead of him as his vision is impaired. He reaches over to see the sign, moving over into the wrong lane and ends up in a collision with an oncoming car.
Animation 2) Not using lights effectively: A driver leaves his house and waves goodbye to his family (it is evening time at this point). He gets into his car and forgets to put a seatbelt on (another sub topic to highlight). He also does not put his lights on so does not have the full capacity to see what is on the road. He is driving around the town (a more rural environment this time), and decides to turn left at a junction. Because he has no lights on, he does not see the pedestrians crossing the road, and they do not see him. A collision occurs.
Animation 3) Texting and driving: Character gets into the car and is busy texting. Throughout his drive, every time he gets to a traffic light, he checks his phone and replies to the messages. Whilst driving, he is constantly distracted by the phone pinging so his concentration is not at its fullest. He becomes so distracted that he reaches for the phone and misses a red light, therefore ends up colliding into an oncoming car that is going straight. Screen cuts to black.
These are rough ideas, but I think I could animate them, and use interesting angles and compositions to highlight the dangers involved. I am excited to start planning them in more detail.
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