Wednesday, 7 December 2016

Extended Practice: Animation LARVA


'Animation LARVA' is an animated web series that usually consists of 3 minute videos to educate web users and also children on several topics including manners, health and road safety (to name a few). I had never heard of this series before, but upon seeing the view count of over 2 million views, I had to check it out.

The video is to promote anti-drink driving which is a great message and is the same as one of my own animations. The narrative consists of a bunch of friends who were out drinking and get into a car, not being able to control it properly. The car is about to go off a cliff but the friends jump out and end up safe, but the message is to not drink and drive.

I like that this video is short and fun, and sends out a good message to its audience. I am slightly confused as to why a childrens animation series is covering such a topic, but perhaps it can alert children of the dangers of drink driving so that they a) don't do it themselves, or b) can know if their parent is doing it and stop them.

I am mostly pleased that there is an anti-drink driving animation, as most road safety adverts are graphic or so serious that you don't want to look at them. This animation uses humour to drive its narrative which I like and will remember for a long time. The creators have not used dialogue which is interesting as it forces you to concentrate on what is happening so you can work the message out yourself which is less obvious because it isn't overly graphic. I feel like I can be inspired by the humour of this video, and since it is so popular with that view count, audiences must like it.

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