Mike told me to look at another advert from the British Public Broadcast, this one being to highlight Aids in 1986. Though this has nothing to do with animation, Mike said that he remembered watching it and being frightened by it, but that is what made him remember it from all those years ago.
I thought this was unique for an advert because usually to highlight something serious, companies will use adverts to emotionally blackmail you and make you feel terribly guilty so that you will donate money to them or help them in some way. However, with this advert, it is dramatic and theatrical, frightening you to read the leaflet at the end so that you know more. The advert tells you that there is something terrible happening, and there is no cure, but doesn't say what until the end. Even then, it gives no information away, you have to go and find it yourself.
This is so unique for an advert, especially today as everything is given to you immediately and rarely do you have to follow up for more information. I understand why this could be scary and memorable, but in a way that is great advertising. Because it stands out.
I would love to create something as dramatic as this, which is possible as this advert is 40 seconds long, and mine will be around 30 seconds, but it will be down to script writing and storyboarding if I choose to have a dialogue. Either way, I think this is a great example of stand out advertising.
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