'Beer Run' is another very popular advert on Youtube, with over 7 million views. Again, the topic is of drink driving, but after seeing that drink driving is the main cause of accidents everyday, no wonder there are many adverts on the topic.
This animation follows two characters who have been drinking. One decided to drive home even though they are very intoxicated (implied by the wobbly walking and slurred voice). When they get into the car and begin to drive, they speed so much that they run into everyone and everything, knocking stuff over and crashing into buildings. This is a comedy animation, so makes light of drink driving which can be both good and bad. It can be good because though it's funny, it is also memorable and doesn't put you off watching it, but it can also be bad because you forget that it is about such a serious and dangerous topic, so it is treading a fine line.
I think that I have learnt from this animation that I don't want my animations to be THAT funny, if even at all because it might take away from the message of the story. I want people to take my adverts seriously which might be hard to do if I use humour to conceal it. I did like that the animation was done in 2D digital animation as it is appealing to young internet users who are so digital orientated, and I like that it had a story instead of being dry and boring.
No comments:
Post a Comment