Before planning my animations, I wanted to do some thorough research on my topics and find out as much as possible in order to make the content reliable and truthful.
http://think.direct.gov.uk/
I began by typing in 'road safety' into Google, and the first website to come up was 'Think! Road Safety'. This is the most famous campaign for promoting road safety to pedestrians, drivers and children as I studied in COP3. I checked out several of their campaigns, including drink driving and speeding which I found to be very informative. They told me the consequences of each one, the repercussions in terms of how many points you can get on your license as well as what to do if you are ever in those situations. However there were no helpful videos that were up to date or animation which I would have liked to watch therefore I think there is a gap in the market for my project!
http://www.rospa.com/road-safety/
I then clicked on the second link which took me to 'The Royal Society for the Prevention of Accidents' which again was very helpful. This company offer courses in road safety so that you are proactive in the topic and can help people who have suffered from road accidents, raising money and awareness. The website is very professional looking, and again, could perhaps do with some animation to make it more interactive and get people listening to the content.
https://www.gov.uk/government/policies/road-safety
I then obviously visited the Government website which offered several articles and helpful leaflets on the different dangers on the road and their implications on the public. I trust this website a lot as I used it for my theory test, but I think I am going to combine this as well as my own knowledge to help inform me of my adverts. I feel like I am very aware of the rules of the road as I have been driving for almost two years and have experienced many mishaps and heard many stories from family and friends. I will use them to drive my narratives.
I then did a quick search into Google of what was the most common cause of accidents and found that it was drink driving. I typed 'drink driving' into the news part of Google and was shocked to find that there are over four stories DAILY on accidents caused by drink driving! Therefore this is something I am defintely going to highlight and focus on as people seem to not see the consequences properly! Overall, I feel very informed on my topic of choice especially as I have firsthand experience in road safety. I am looking forward to exploring the ideas through animation and hopefully beginning to contact companies who would like to have more advertising on the subject.
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