JOHN LEWIS: A Window Into the Brand
What are the problems you are aiming to solve...
1) Creating a display which incorporates the way we shop now (online) and combining that with encouraging people to leave their home and visit the store!
2) Finding a unique selling point which will distinguish us from the rest of our competitions and stop fast commuters in their tracks.
3) Embodying the John Lewis brand in an inventive, friendly way.
We aim to do this by...
1) Making the display interactive/involve some sort of digital element which many displays do not have.
2) A few ideas we had were; light projection mapping, sound, illusions, interactive. All very digital, but doable!
3) Research further in John Lewis and what their ethos is. We want the judges to believe what we are selling to them, and that it matches their brand.
We want to communicate three theme/aims/tones of...
1) Digital/Technology. We all agreed this is not common for window displays so we are excited to think of ways to portray this.
2) Homely, warm and friendly. John Lewis always aims to please their customers with a heartwarming story, because they target families and giving people great ways to decorate their home.
3) On trend. We plan to look up the forecasted trends for Autumn 2016 in order to make our display relevant and worth constructing.
To an audience of...
1) Fast commuters. We want to stop people in their tracks, especially those who fly by Oxford Street on a daily basis.
2) Families. This is the target audience of the brand, so naturally we want to target them as well.
3) The judges. They will be judging our work so we want to make sure that we follow all the guidelines they give us, so we have a higher chance of being taken seriously.
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