After presenting my animatic and testing so far, the general consensus was that I needed more depth and dimension to my animation. I thought the best way for me to do this, was to play with textures, shadows and lighting so that my animation wouldn't look too flat. Generally graphic design looking motion graphics is flat and there are no shadows really, just contrasting colours, but I want to see if I can push the boundaries a little bit and create a more unique and interesting animation. This way I can create something new and innovative.
And here are some of the scenes! I actually really prefer them to the contrasting flat 2D aesthetic that I made beforehand. I think this will set my animations apart from others on the market and will make people pay attention to them.
I ended up adding textures and shadows, as well as adding lighting layers in After Effects to create the look I envisioned. I perhaps would not have done this if I had no previous feedback, but it has pushed me to do a better job and improve the overall look of the animations. I am also looking forward to applying this aesthetic to the other two adverts, where there are different setting and time of day, so more colour options for me to experiment with!
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