After just watching the last episode of Gogglebox and seeing John Lewis' latest Christmas advert being aired for the first time, whilst balling into a puddle of tears, it also made me remember their advert of last year and how much I loved that one too.
John Lewis always have the ability to make their viewers cry at their adverts or at least feel some sort of compassion and it actually saddens me that they only do this at christmas because they have so much potential. Their advert of Christmas 2013 though, is about a bear who misses Christmas every year because of his natural instinct to hibernate. The Hare however, gives him a Christmas present whilst he is in hibernation and it actually turns out to be an alarm set for Christmas morning so that this year, he won't miss it.
Visually, the animation uses 2D hand drawn animation, stop motion and 3D model made sets, which as an end product looks absolutely stunning. As the bear goes into hibernation the colour palette is grey, gloomy and evokes a sense of doom, but as the Hare surprises the bear, there is a change in temperate. The animation in now full of warmth. The sunrise and the Christmas tree illuminate the scene and really make Christmas feel magical. The commercial is perfect for families and children who are all in the Christmas spirit. The advert just make you happy by watching it, it emphasises that Christmas is all about spending time with your loved ones and realising how lucky you really are.
The sound track is Lily Allen doing a cover of 'Somewhere Only We Know' and I think her cover is so lovely and magical. Her voice has this ability to sound dismal and then angelic at the same time which matches the tone of this commercial. The advert communicates themes of friendship, love and togetherness which I think will remind families everywhere of how special it is to have a family. I think John Lewis were very successful that year, and also they have one upped themselves this year also which means they understand their audience and have a real sense of connecting their animation with their viewers.
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