After speaking with Mike and telling him my struggles with deciding on a topic for my Extended Practice Module, he gave me a list of adverts to think about as well as this thesis by Kerry Drumm at Loughborough University.
The thesis is titled: 'The art of persuasion: a critical survey of British animation information films (1939-2998)'. The overall consensus of this project, was that animation can be persuasive and effective in advertising, because it can highlight key themes and topics without being too graphic or serious. In fact, it is humour that can be used to lighten the tone of an advert, so that they can still promote a product, but simultaneously be enjoyable and entertaining. This way, the viewer is able to feel comfortable watching the animation, as opposed to some adverts which can make you feel guilty and accountable, for example those adverts who raise awareness about starvation and poverty.
This thesis has really helped me with my project as it has reminded me that animation can be used to demonstrate and highlight a topic in a less common and unique way. I can take any topic I want and either use visuals or humour to make it more appealing. I would love to do both, as well as raise awareness of something, and at the minute I am leaning towards road safety as I am currently just starting to drive myself! However, I am so glad that Mike introduced this to me, as I now feel more confident going through with creating an advert for my final major project!
No comments:
Post a Comment