Today Mike gave me feedback on my rationale and thoughts for Extended Practice which has made me feel less worried about the project, and more excited to have a go at it. He liked the idea of me creating an advert and making something in a 2D, graphic design feel as this is something that I have experience with and enjoy doing. I have always loved advertising so I am happy that Mike thinks it is a good idea.
He mentioned that my approach is perfect, but I need to think about what it is about, who the audience is? How long it is going to be? Is it going to be a set of 30 second animations with a consistent character throughout? Or will it be one long 1-2 minute animated advert? I really liked the idea of multiple animations of high quality, or a longer animation that makes you feel something. This is something I am going to have to decided on fully over the next few days, as I have to prepare for our presentation which is two weeks today.
Mike gave me several suggestions of 2D animations to look at, such as:
- Dumb Ways to Die (whole campaign across media, apps, etc).
- Charley Says
- Joe and Petunia
- The Tufty Club
- Information Broadcast - Aids 1980s.
- Any other British Public Broadcast Advert
I will look over these in the next few days for motivation and inspiration on helping me choose my topic of choice and audience!
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