First things first, this is a commercial animation, i.e- an advertisement. Not only that, but it is an advertisement for red barbecue wine and there was no way I could see fire being animated in it when I first clicked on it, but I was pleasantly surprised. And also the whole colour palette for this piece is stunning, sets of soft yellows and deep oranges, very enticing.
There is not just fire animated in this advert, but also smoke, which also appears when there is a fire and is not an aspect I ever considered in researching this element, which I should have done because it is so obvious. And thinking about how it looks in this piece, I have an idea of how I could apply it to my own animation. Since it looks visually transparent here, then I think playing around with opacity setting in Photoshop if I do my animation digital, is definitely a way to go about it.
I also like how there are bits coming off the fire, like little sparks or sparse flames. I think breaking up the fire would be a more time consuming process, but I also think it would look better, depending on how committed you are to spending time on it. I would say it gives a rather realistic perspective of fire as opposed to previous ones I have researched.
As far as setting goes, I think I have been influenced a great deal. I usually outline my animations in some sort of black line, relatively thin, sometimes thick, but there is none of this in this advertisement. And it is actually very appealing to me. It actually makes fading things into the distance appear more visually pleasing and just in general looks very well put together. I think I am definitely going to consider this once I start adding backgrounds and settings.
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