During the crit, I was advised to maybe try and animate the text at the end of each advert so that it wasn't so static. Ollie very kindly recommended 'Mister Horse' to me, which is an animation composer. It includes various transitions and effects that you can apply to text and 2D layers to make them more appealing.
The animation composer is a plug in which you can very easily download and import into After Effects. This took me about two minutes and I found it very easy to navigate.
One thing I did find challenging however, was finding the right balance between the transitions. Some of them were really exciting and lively, but for my subject content and aesthetic, they didn't really compliment each other. Therefore I had to experiment A LOT, in order to find one that worked well with my animations. I also wanted to keep them consistent throughout the three adverts.
This is the first one I was actually happy with, as it is simple, isn't too distracting from the actual facts, and is lively enough without sound, but I felt like it would be a bit too much after a while and applying it to all three animations.
Therefore, I opted to go with this one. This one has more easing in, but still feels quite serious and to the point. It isn't too flashy, so again, allows for the audience to read the information without anything else going on. I think I could use this transition several times and not get tired of it, therefore I used this one. I also added in the 'Think! Road Safety' logo in as was recommended to me in the crit. I chose this company because they are well known and I fell a bit more attached to them after researching them a lot for my dissertation!
I then also changed this scene where the car previously reversed to off screen. Annabeth mentioned that it appeared very off so I decided to alter it. I animated the car driving forward instead this time, and included the lamp as positioned in the previous scene. This allows for more continuity and fits in well with the scenery.
This is the improved Drink Driving advert, with the new credits at the end. I have applied the same transitions to the other two as well.
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